Nobody can communicate what it means to experience your brand better than those who’ve used it. The content they create can be amazing - not just glowing and personal reviews, but photos and videos capturing the emotions of people with your product.
All of this is more authentic and influential than anything traditional ads can typically create. Great content like this can also add authentic human emotions to all your other marketing.
This guide will show you how leading brands are amplifying the power of consumer content across their marketing, online and off.