The Extraordinary Everyday Influencer

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Digital and social media have become the core of every brand’s marketing plan, but influencer marketing still generates a lot of questions. While many experiment with influencer marketing programs, it takes a special approach to integrate and manage it as part of an overall media plan.

We explore the three different types of influencers and demonstrate how one group — the Everyday Influencers — can be both your most effective storytellers and your most powerful purchase drivers.